Datassential Brand Exploration

I helped define and design a unified brand identity for Datassential, a leading food and beverage research firm. The new design system combined a strategic red-orange color palette that reflected the company’s dual focus on foodservice and retail insights. My work included developing the visual language, typography, and color system that supported Datassential’s marketing strategy and strengthened its B2B presence across digital and print channels. The updated brand identity positioned the company as a trusted, innovative voice in food industry research.

Tools: Adobe Illustrator, Photoshop | Tags: Brand Strategy, Graphic Design, Visual Identity, B2B Marketing, Food & Beverage